My husband is a big guy, but he still really likes a soft mattress. We went to a retail store and loved the Talalay Latex feel, but they were selling the mattress for over $4,500+. After researching we found this company and after talking with a sleep specialist they matched us with The Standard (Firm), mainly due to my husband's body size. We've had the mattress for 3.5 months now and we haven't slept this great in years. Kudos to this company for great customer service, professional delivery, and a really awesome mattress.